Client Overview:

All Recycling is a scrapyard located in Newburgh, New York, specializing in recycling various metals—including copper, iron, and steel—from cars, appliances, and more. They also offer demolition services, positioning them as a one-stop solution for customers needing both recycling and teardown expertise.

Challenge:

Despite their versatile offerings, All Recycling’s website wasn’t generating the online visibility they needed. Their previous WordPress-based site struggled with slow load times and limited SEO optimization, preventing them from ranking well on Google. With competition rising in the local market, they needed a modern, high-performing website to attract more customers and better showcase their services.

Solution:

We provided a fully custom-coded, mobile-responsive website designed for speed and robust on-page SEO. By creating dedicated pages for each type of service—such as metal recycling, demolition jobs, and more—we expanded their keyword coverage. In addition, we implemented strategic backlinks, optimized page metadata, and offered secure hosting to ensure both seamless performance and easy updates.

Results:

1. Lightning-Fast Load Times: Most pages scored 90+ on page speed tests, leading to improved user experience and higher search rankings.
2. Expanded Online Reach: With on-page SEO targeting specific services, All Recycling gained visibility for multiple search terms, not just “scrapyard.”
3. Increased Customer Inquiries: The boost in organic traffic translated into more requests for metal recycling and demolition work.
4. Improved Brand Image: The fresh, modern design signaled professionalism and reliability, helping build customer trust.

Conclusion:

All Recycling now benefits from a streamlined, responsive website that outperforms their previous platform in both speed and SEO. By focusing on custom coding, service-specific content, and strong technical foundations, they’ve solidified their online presence—making it easier for local customers to find and engage with their business.